Palace is a restaurant offering authentic Beijing cuisine. The founder brought the taste of her northern hometown to the local Hong Kong market. The restaurant is located in Hong Kong Wan Chai, an area full of international white-collar workers. Hence, both the cuisine and experience are intended to be combinations of traditional spirit and modern appearance. I worked closely with the team to develop their identity, menu, and promotion items ready for launch in May 2015. The results: a elegant identity presenting the culture’s symbols with minimal design.