Lifestyle Asia

Celebrating Modern Asia Life

Redesigning the top digital publishing platform for luxury lifestyle.
Role
Art Direction, UX/UI, Illustration
Agency
Rush Hour Media
Visit
www.lifestyleasia.com
Year
2020
challenge

Keep the audience interested.

With 2.5 millions monthly page views, Lifestyle Asia is the leading digital publisher on Asia news and trend. They were however suffering from cash lost when their previous site failed to keep the audience's attention and integrate related advertisement.
Working closely with the publishing team, we wanted to create a browsing experience that will encourage the audience to keep on exploring the site and direct them to related sponsored products. The end result includes diverse layouts, e-commerce integration, and smart article feed.

Mobile Experience

Small screen’s experience is extremely when more than 70% traffic is coming from mobile devices. While inherited the diverse layouts from the larger screen, the mobile interface is created with usability and intuitive navigation in mind.

Article Pages

Various templates have been designed to present the diverse contents of Lifestyle Asia. Smart article recommendations are inserted in both between and after the article to encourage continuous reading. There are also e-commerce plugin being integrated to the articles, directing user to the related product.

Directory

Also seen as a travel guide curated by LSA, directory is a collection of shortcuts to all the fun and glory in the city. The spots and articles mentioning the spots are well connected to each other, and can all be easily found using the filter and search function.
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