Pirata
Adding Flavors to Restaurant Websites
Site designs for PIRATA dining group and their 10 brands.
Role
Art Direction, UX/UI
Agency
Rush Hour Media
Year
2019
challenge
Combine various tastes.
As an innovative dining group, Pirata Group has developed 10 concepts under the belt and still rapidly growing their business in the city. The group is known for creating great dining experience with each venue having its own unique characteristics.
However the old websites failed to reflect these characteristics. The mission of this revamp is to showcase the group’s personality in the design and transfer the experience of each restaurant to its website.
Venue Listing
The venue listing page is an important section to display the group’s portfolio. User can choose to browse the venue listing with image cards or interactive map view.

Brand Pages
A lot of love has been put into the group site design. From page layout to call-to-action buttons, elements are all carefully crafted, added up with other details such as torn paper edges, overlaying textures, and hover effects to spice up the user experience.

Mobile Experience
All pages are fully responsive and we ensure the interface are easy to navigate. The contact information is highlighted for the user so they don’t even need to look for it.

Venue Sites
The ten restaurant sites are sharing the same template while each site got its own unique styling system that reflects the brand.
