The Travel Packer
Establishing the brand identity for a travel product on Kickstarter.
Art Direction, Graphic Design
Make Toiletry Bag Looks Sexy
With the mission “Get traveling right”, Side by Side has started to bring innovative travel accessories to the market since 2017. After the success of the brand’s first Kickstarter campaign, the founder Antoine asked me again to design the crowdfunding for his second product – The Travel Packer.
The Travel Packer is a modular wash bag with two detachable components. In spite of the product’s superior design and quality, the challenge still remains as to communicate the value of the product in details and also make the ordinary object looks attractive.
Gaga is really creative when it comes to design and branding, which makes her a wonderful asset for a growing small business like mine.
Antoine d’Haussy, Side by Side Founder
One Image is worth a thousand words. Gifs and graphics are was developed to better demonstrate each highlight of the travel gear.